How To Design A Powerful Logo
For lawyers, the first impression is fundamentally crucial. As a lawyer, you would want your clients, judges, and juries to feel that you can be trusted. In fact, it is part of the professional code of conduct.
One of the key items that create the first impression is the kind of law office logo that you choose. For your potential clients, the first thing that they will always interact with before they book their appointment will be the logo that they find in your office.
The right logo is the one that sends images of reliability and professionalism. You may be wondering how one can send all those positive messages to people on a small logo. Here are some of the wonderful tips on how design the logo that is converting.
The first thing that you may have to do is to define your clients. You need not rush to designing something that has no relations with your specialty. You need to have a brand that defines the kind of values that people can get from you. You may also need to show people the kind of services that they should expect from you. You need to think like your client and imagine what kind of services that they would want.
It is essential that you get concerned about the kind of image you are sending to the society. You see, you should not frighten people away as they fear to work with a unique lawyer.
You should also mind your logo colors. Right colors are the most important part of an effective logo. It is something that can be noticed easily. Research has shown that colors contribute up to 90% of the total judgment when encountering something for the first time. In fact, colors will make people feel things instantly.
If you choose the wrong colors, expect people to judge you wrongly. Red colors will make people feel threatened and unsafe. You need to make your clients feel cared for and safe. Pleasant normally means peacefulness while blue shows strength and dependability. White should be a calming color. You should take positive colors for your logo.
You need to try to be unique. You may have to look up to some of the companies that you admire. You need to sample the various logos that you can find. You should reinvent anything here. What you need to do is to make a careful selection of the colors and fonts that reflect your brand. You see, a good logo should develop brand recognition. And you need not be afraid to edit.
You should create an active logo. Even though the design can’t move an inch, the design itself should make it jump off the page. Your logo need to jump out at your potential clients. It should give them the desire to read more about you.
You need a logo that is in motion. The graphics should look as if it is doing something.
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